Retell AI vs Vapi (2026)
Short version: Retell is the more packaged platform, with a visual flow builder, published component pricing, and HIPAA with a self-serve BAA. Vapi is the more programmable one, with a lower platform fee, bring-your-own model keys, and deeper SDKs, and it expects engineers. Costs converge in production; the real difference is who does the building.
All pricing and claims verified against retellai.com, vapi.ai, and both docs sites on 2026-07-12. Vendors change pricing; their live pages are the final word.
How Do Retell and Vapi Compare on Paper?
| Dimension | Retell AI | Vapi |
|---|---|---|
| Platform fee | $0.055/min voice infrastructure | $0.05/min |
| Model costs | Published per-LLM (e.g. GPT-4.1 $0.045/min, Claude Sonnet $0.08/min) | Passed through at provider cost; $0 to Vapi with your own API keys |
| Realistic all-in | $0.07–$0.31/min (vendor-published range) | ~$0.13–$0.33/min (third-party estimates) |
| Free to start | $10 free credits, no platform fee | Usage-based Build plan; no trial stated |
| Concurrency included | 20 concurrent calls, +$8/line/mo after | 10 concurrent calls, +$10/line/mo after |
| Latency (advertised) | ~600 ms | <500–600 ms (varies by page) |
| No-code option | Conversation Flow visual builder | Dashboard setup; API-first beyond basics |
| Telephony | Own numbers ($2/mo), Twilio/Telnyx/Vonage, SIP | Own numbers, Twilio/Telnyx/Vonage, SIP |
| Compliance | SOC 2 Type II, HIPAA w/ self-serve BAA, GDPR | SOC 2, HIPAA (+$2,000/mo add-on), PCI |
| Knowledge base | Streaming RAG, +$0.005/min (first 10 KBs free) | Document upload, retrievable via tools |
| Multi-agent | Conversation Flow + multi-prompt agents | Squads (multi-assistant orchestration) |
| Support | Community-led; enterprise tiers for dedicated | Discord/email on Build; account team on Scale |
Sources: retellai.com/pricing, vapi.ai/pricing, docs.retellai.com/deploy/concurrency, docs.vapi.ai/calls/call-concurrency, accessed 2026-07-12.
What do Retell and Vapi actually cost per minute?
Both platforms advertise a number that no production agent runs at, because both price the platform separately from the models that do the talking. Here is how the stack builds.
Retell starts at $0.055/min for voice infrastructure, adds TTS ($0.015/min for platform voices, $0.04/min for ElevenLabs), an LLM ($0.003/min for GPT-5 nano up to $0.16/min for GPT-5.5), and telephony (about $0.015/min on managed US Twilio). Retell's own pricing page frames the honest range as $0.07 to $0.31 per minute. Add-ons are itemized too: knowledge base +$0.005/min, denoising +$0.005/min, PII removal +$0.01/min. You get $10 in free credits at signup and 20 concurrent calls included.
Vapi charges a flat $0.05/min platform fee and passes speech-to-text, LLM, and text-to-speech costs through at provider cost, or at $0 to Vapi if you bring your own API keys and pay the providers directly. That makes the floor look lower, but third-party cost breakdowns put typical production deployments at roughly $0.30 per minute all-in, in the same territory as Retell. Concurrency starts at 10 calls, with extra lines at $10 per month. The compliance add-ons are the sleeper line items: HIPAA at $2,000/mo and zero-data-retention at $1,000/mo.
For a 500-minute month, expect roughly $65 to $165 on either platform depending on model and voice choices, before engineering time. If that number needs to be predictable, Retell's one-page component pricing is easier to model; if it needs to be minimal and you already have model API contracts, Vapi's pass-through wins.
Which is easier to build on?
Retell positions as a platform for building, testing, deploying, and monitoring agents: a visual Conversation Flow builder for structured call logic, single- and multi-prompt agents, a testing playground, simulation testing, and post-call analysis. A capable operations person can ship a working agent without writing code, and developers still get a full API underneath.
Vapi describes itself as the developer platform for voice agents, and the product follows: server SDKs across Node, Python, PHP, Go, and Rust, client SDKs for web and mobile, Squads for multi-assistant orchestration, and bring-your-own everything (models, keys, telephony). The dashboard can stand up a basic assistant in minutes, but tools, webhooks, and production hardening assume engineering time. Reviewers on both platforms converge on one theme: support is community-first below enterprise tiers, so your team is the first responder either way.
What about latency and call quality?
Advertised numbers are nearly identical: Retell claims about 600 ms; Vapi's pages claim under 500 ms in one place and sub-600 ms in another. Treat both as best-case laboratory figures. User reports for both platforms describe 800 to 1,000 ms typical turns with occasional spikes, and the biggest variable is your own configuration: a slow LLM adds more delay than either platform's infrastructure. Concepts like voice activity detection and barge-in matter as much as raw latency for how natural the agent feels, and both platforms expose tuning for them.
Who should pick which?
- Pick Retell if you want the shortest path to a monitored, testable production agent; if a non-engineer will maintain call flows; or if you need HIPAA with a self-serve BAA without a five-figure add-on.
- Pick Vapi if you have engineers, existing LLM API contracts, or a custom voice experience to build into an app; the SDK surface and BYO-key economics are the best in the category.
- Pick neither if what you actually need is your business phone answered. Both are construction kits; below a few thousand minutes a month, the engineering time usually costs more than the software.
If you don't want to build it yourself
Retell and Vapi sell you the factory. If you just need the car, a done-for-you AI receptionist skips the build entirely. Tilk composes the agent from your business profile, answers from your knowledge base with sub-second turn-taking, books appointments onto Google Calendar, and hands you transcripts and lead alerts, and you can talk to a live preview agent for 60 seconds before creating an account. To be clear about fit: Tilk is not a developer platform, and if you need custom voice flows inside your own software, Retell or Vapi is the right category. For the receptionist job itself, see what an AI receptionist covers and how AI answering services work.
Retell vs Vapi: Common Questions
Is Retell or Vapi cheaper? +
Neither, universally. Vapi has the lower platform fee ($0.05/min vs Retell voice infrastructure at $0.055/min), but both pass model and telephony costs on top, so realistic production costs land in a similar $0.13 to $0.33 per minute band. Vapi rewards bring-your-own API keys (model cost drops to provider rates you pay directly); Retell publishes every component price on one page, which makes bills easier to predict.
Which is easier for a non-developer? +
Retell. Its Conversation Flow builder is a genuine no-code path to a working agent, alongside the API. Vapi does ship a dashboard that can configure an assistant without code, but the product is API-first and assumes you will hit code for tools, webhooks, and production hardening. If nobody on the team writes code, neither is ideal; that is what managed AI receptionist services are for.
Which platform has lower latency? +
On paper they are close: Retell advertises about 600 ms and Vapi advertises 500 to 600 ms depending on the page. In practice, user reports for both describe variability, with typical turns of 800 to 1,000 ms and occasional multi-second spikes. Latency depends heavily on your chosen LLM and voice, so benchmark your own configuration during the free-credit period rather than trusting either headline number.
Do Retell and Vapi support HIPAA? +
Both do, differently. Retell states SOC 2 Type II, HIPAA compliance with a self-serve BAA, and GDPR. Vapi lists SOC 2, HIPAA, and PCI, but HIPAA is a $2,000-per-month add-on and zero-data-retention is another $1,000 per month. For a compliance-bound buyer on a budget, that difference alone can decide the comparison.
Can I bring my own Twilio number to either platform? +
Yes. Both platforms provision numbers and also accept bring-your-own telephony: Retell documents Twilio, Telnyx, and Vonage plus custom SIP; Vapi documents the same providers and SIP trunking. Vapi bills SMS/chat separately at $0.005 per message; Retell prices US Twilio telephony around $0.015 per minute when it manages the number.
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